Media mix: Perception Sales & Marketing & every1
PERCEPTION Sales & Marketing has been appointed by Farmers & Fletchers In the City to co-ordinate a six month PR campaign to handle the media launch of Farmers & Fletchers In the City.
Perception, based at Cheadle Hulme near Manchester, specialises in providing PR and sales representation services to event venues and hospitality clients.
These include CCIB in Barcelona, Abbey Road Studios in London and Le Saint James Hotel, Bordeaux.
Home to two City Livery companies – The Worshipful Company of Farmers and The Worshipful Company of Fletchers, Farmers & Fletchers In the City is based in London.
Cath Couzens of Perception said: “This is a very exciting launch to be involved in; a new contemporary event venue, with a range of attractive event spaces right in the heart of the City of London.
“The contemporary design incorporating quirky and imaginative details blends perfectly with the proud history of the Farmers and Fletchers Livery companies and yet delivers something completely new and exciting for the meetings market. Interest from event organisers is already extremely keen.”
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PRESTON agency every1 has been engaged by Corporate Rewards to provide ongoing market support following delivery of a responsive B2B website.
Established in Stratford upon Avon in 2004, Corporate Rewards partners with global brands including Microsoft, Samsung and Virgin Atlantic to improve sales and engagement through rewards and incentives schemes and events.
The new website has been designed around optimising the user journey for Corporate Rewards’ diverse customer base, and was informed by a thorough consultation period with stakeholders, including persona workshops.
Every1’s technical director Chris Green said: “The mobile-friendly website by every1 replaces a legacy site that wasn’t converting as well as it could.
“After a detailed discovery phase, we’ve built a site that works the way Corporate Rewards’ customers need it to work. Providing easy access to the information they are searching for will significantly improve the website conversion rate.”
