McCann wins £20m advertising deal

ADVERTISING agency McCann Manchester has landed the £20m deal with home furnishings chain Harveys.

The company is to assume responsibility for strategy, creative and implementation across offline and online channels with immediate effect.
 
Media planning and buying remains with RP2 and is unaffected by the review.
 
Harveys, which is headquartered in Dartford in Kent and has more than 150 stores located across the UK, invested more than £20M in advertising in 2014.
 
McCann Manchester marketing and e-commerce director Tim Marsden said: “The McCann team has an excellent retail pedigree having worked for Aldi for more than a decade and the team demonstrated real and original insight into our brand and the challenges we face. Importantly they showed how we could bring our positioning to life in an insightful and original way. “
 
David Donaghue, managing partner at McCann Manchester said: “Harveys has a fantastic product range and a compelling story to tell to UK consumers. We are looking forward to bringing this story to the British public in an original way that we hope will challenge pre-conceptions about the UK furniture retail sector as a whole.”

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