RealityMine growing at home and abroad
AN ambitious mobile data business has bolstered its international presence and is set to double income this year.
RealityMine, based on Trafford Park, said its growth was being fuelled by a $2.5m (£1.6m) fund-raising in January, which included £750,000 from the North West Fund for Digital and Creative.
The company, which provides mobile research technologies and behavioural data, has opened an office in Sydney, Australia, and new US premises in Chicago and San Jose.
Chief executive Garry Partington said: “Understanding your target customers’ motivations and behaviour is core to the success of any business. Our technologies offer unique, holistic and highly granular data sets which drive the key business, product and marketing decisions of our clients, and the global view we provide to international businesses is unrivalled by our competitors.
“The funding package we received has enabled the business to focus on expansion, and to set ambitious growth targets. We are in an exciting position, expanding our business across three continents simultaneously, and I’m looking forward to growing our Manchester team over the next year.”
Fred Mendelsohn, investment director at AXM Venture Capital, which manages The North West Fund for Digital & Creative, added: “In the six months since our investment, we have seen staff and turnover double, and with further strengthening of the team in the next year, the region will be handed a considerable jobs boost by the end of 2016.”
