Betfred and entrepreneur in mobile casinos deal

MANCHESTER-based digital acquisition specialist Warren Jacobs and his company Active Win Media is at the centre of a deal with B2B mobile gaming platform Nektan and independent bookmaker Betfred – founded in Warrington by Fred Done.

Gibraltar-headquartered Nektan Marketing Services will provide services for its partners to acquire new gaming players via all digital channels for mobile casinos.

Jacobs said: “Joining forces with Nektan to provide a first-class turnkey solution seemed like a logical next step for their business.

“Fred and I have extensive experience in gaming customer acquisition and are excited about launching Nektan Marketing Services and working with Nektan’s partners to grow their player bases.”

Nektan chief executive David Gosen said: “We are very pleased to be working in partnership with Fred and Warren, such well-respected and established gaming industry professionals.

“NMS will help us to more effectively work with and enable our partners to improve the rate and cost of their customer acquisition, thereby significantly increasing player lifetime values and profitability.”

Done added: “Nektan’s agility and passion are a perfect fit for the vision Warren and I had, this is a success story in the making.”