Jerrold decides Together is better

NORTH West financial services company Jerrold Holdings has unveiled a major rebrand and a 35% surge in annual profits.

The Cheadle-based group’s new name is Together, a new identity the company believes will enforce its status as a leading finance provider.

The rebrand comes at a time of considerable strength for the business. Financial performance and job creation have surged in the last year. Newly published financial results reveal profits of £70.1m, up 34.8% on 2014.

Amid strong demand and stable housing market, loan assets now stand at £1.44bn (up 34% on prior year). The company now has 390 employees, up 12% on last year.

Together offers residential and commercial mortgage loans to niche market segments underserved by mainstream lenders. Under a single brand, Together encompasses the full range of products, which were formerly known under separate names including Auction Finance, Blemain Finance, Bridging Finance, Cheshire Mortgage Corporation and Lancashire Mortgage Corporation.

Board director Marc Goldberg, said: “We wanted to create a brand that our staff, our clients and our business partners could all be proud of, which would sum up the way that we work and set us apart as a respected leader in our field.

“We had accumulated a lot of different brand names as a result of our long-term success and we wanted to establish a single identity, since ultimately our key proposition remains the same across all our products, and that is taking an individual approach to each case. Often that allows us to respond more quickly and meet tight timescales and that’s been a major factor in our growth.”

Together was founded in 1974 by Henry Moser who remains the major shareholder and CEO. Private equity firm Equisitone is a minority shareholder.