Baker Tilly rebrands as RSM

GLOBAL business services provider Baker Tilly in the UK is today adopting the name RSM, uniting under a single common brand with RSM audit, tax and consulting firms across the world.  

The new RSM logo and brand positioning – ‘The power of being understood’ –  will be rolled out in all of the firm’s 35 UK locations including Manchester, Preston, Chester, Liverpool and Stoke, as well as across the entire RSM network, comprising 37,500 people in 730 offices across more than 110 countries.

RSM International is the seventh largest global network of independent audit, tax and consulting firms.

Last year, it was the fastest growing top 10 global network posting an 18% increase in revenue to $4.4bn for the year ending  December 31.

RSM’s UK managing partner Laurence Longe said: “Uniting under a common brand presents a unique opportunity for RSM to truly become the first choice adviser to middle market leaders, globally.

“Clients using an RSM firm will now have much greater confidence that they will receive the same high quality of professional service for their audit, tax and consulting needs wherever they do business in the world.

“By coming together under a common brand, we will be better able to draw on local knowledge and global expertise from across the network and this will help us to help our clients be successful wherever and whenever they expand the international reach of their business.”

RSM regional managing partner in North West Jill Jones said: “The rebrand will strengthen our market position by providing greater global expertise which, in turn, will further help our clients realise their potential for growth.

“Despite the change of name, clients can be reassured that we are committed to staying true to our roots and maintain the core essence of our business within the region.”