Flow relaunches ‘game changing boiler’

ENERGY saving comany Flowgroup has relaunched its pioneering electricity-generating domestic boiler to the market place.

The Cheshire-based company, which was forced to delay the launch of its Flow boiler because of a  European legal ruling in June, also unveiled a new boiler home energy tariff, which it believes to be one of the most competitive tariffs for gas and electricity on the market.

Sales and marketing campaigns for what Flow describes as the “game changing” boiler, and its new tariff, will launch on January 4 2016 with first customers installations commencing in March 2016, progressively ramping up installs through the following six months, before moving to higher volume sales in winter 2016.

Tony Stiff, chief executive of Flowgroup, said: “The Flow boiler has great potential as a game-changing technology addressing three major energy issues: it increases security of supply, it reduces the cost of energy in the home, and on an environmental level it reduces CO2 emissions.

“Whilst we know that our product is scalable we need to take a considered and measured approach to our first year from launch to ensure that the end-to-end process is tested, refined, and perfected before higher production volumes. The improvements and cost reductions recently implemented and in our future plans are vital to maintain the ‘boiler that pays for itself’ model which offers customers a next-generation boiler with no upfront cost. We think that our boiler proposition, whereby customers only pay for the cost of installation, will be very popular.”

Following the European Court of Justice ruling on 4th June that the UK’s reduced 5% rate of VAT on energy-saving products was in breach of EU laws, Flow delayed the full launch of the boiler.

The said that HMRC had begun a consultation  last week (December 9, running to February 3 2016) to consider revised legislation to retain as much of the existing relief as possible. The current rate remains at 5% until implemented, with the earliest implementation date of 1st August 2016.  

Since June, Flow said it had been working closely with its production partner Jabil to put in place a range of production enhancements and improvements to its technology platform that it believes creates a clear path to a product with a reduced unit cost at volume production, creating the potential to counter any possible rise in VAT.  

Tony Stiff, added: “We believe that successfully installing Flow boilers, providing proof of the effectiveness of our technology, will attract a large amount of interest to our business, from customers, Government, the industry and investors and that 2016 will prove to be the year in which the true value of our business will be realised.”

Close