Multi-million growth booster for RealityMine
CUSTOMER analytics and mobile data company RealityMine has struck a $17.25m (£11m) growth deal with a private equity firm.
Trafford Park-based RealityMine has wooed Kennet Partners, a firm that backs high-growth companies in Europe and North America. The funding also includes support from existing shareholders including the Greater Manchester Combined Authority.
The funding will be used by RealityMine to further technology advancements in the areas of mobile and cross-platform measurement, as well as behavioral analytics. In addition, RealityMine will be opening additional markets worldwide and expanding its services to new industry verticals.
RealityMine chief executive Garry Partington said: “2015 has been an incredibly successful year with consistent 200% year-over-year growth, the establishment of several new important client partnerships, the opening of additional offices worldwide and a myriad of industry recognitions and awards.
“The ability to close the year with not only the tangible investment that this funding brings, but also the support and confidence of our investors, places us in an optimal position to surpass these achievements in 2016.”
Hillel Zidel, a partner at Kennet Partners added: “RealityMine has been able to achieve significant growth in a capital efficient manner in its short history as a company, By providing clients with single-sourced consumer passive metering and contextual data, its technology offers something unique in the market. We are very excited to be partnering with the company as it enters its next phase of growth and seeks to build on its already impressive customer base.”
GP Bullhound, a leading technology investment bank, acted as exclusive financial adviser to RealityMine. Weightmans LLP served as legal advisor to RealityMine during the funding round.
RealityMine has offices in New York, Los Angeles, Chicago, Silicon Valley and Sydney, Australia as well as its HQ at Warren Bruce Court.
Its latform enables market researchers to actively engage with opt-in panelists regarding their daily behavior, while passively collecting and analyzing their digital activity across devices including mobile phones, tablets, PCs and smart TVs.
