Feather Hotels plumps up Hallmark brand by 40%

TOPLAND Group’s Hallmark Hotels has acquired the Feather Hotel Collection of eight North West hotels into the group.

Alongside the existing Hallmark Hotel Manchester Airport, the others are under the Best Western Premier Hallmark Hotel brand at Preston Leyland, Warrington Fir Grove, Manchester Willow Bank, Liverpool Alicia, Liverpool Feathers, Chester The Queen, Chester Westminster and Chester Llyndir Hall.

The announcement  brings the total number of Hallmark Hotels nationwide to 28 and the uniting of the portfolio brings the total number of rooms offered across the UK up to 2,700.

Topland says the deal follows another positive financial year, with the Feathers acquisition growing its portfolio by 40%.

Lionel Benjamin, director of hotels, at the Topland Group said: “Topland Group’s investment into the North of England’s hotel industry supports the Northern Powerhouse’s efforts to improve economic growth for the area.

“The expansion of the Hallmark Hotels portfolio within this specific region brings with and supports employment, both for hotel teams, suppliers and partners whilst also driving demand to the destination both for leisure and business travellers.”

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