SMEs secure £511m of energy savings through negotiation
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BARTERING for the best deal from suppliers saved Britain’s SMEs hundreds of millions of pounds last year, according to a new study.
The research, commissioned by npower Business and conducted by YouGov, showed that nearly two fifths (38%) of SMEs in the North West surveyed saved up to £10,000 (average £2,918) in the past year by negotiating.
This potentially resulted in impressive overall savings of £511m across the sector in Britain in the past 12 months.
Despite the financial benefits, the research went on to show that 85% of North West SMEs don’t bargain with their suppliers, and more specifically, nearly three quarters (70%) don’t negotiate with their energy suppliers, before agreeing to a contract.
In a bid to encourage SMEs to harness the power of negotiation, npower Business is launching a new campaign, led by Tim Campbell – the winner of the first series of BBC’s The Apprentice – to remind companies to negotiate their energy contracts and wider business costs to get the deals they deserve.
Campbell said: “Throughout my business career, I have always believed in the power of negotiation. It’s a vital skill that can make a huge difference to your business costs and importantly your profits. I am thrilled to be fronting this campaign to get across the message that polite, well-researched negotiation can help you get the perfect deal. Therefore, I’d recommend to pick up the phone today, and start negotiating.”
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The campaign is offering a series of tips to businesses around how to get the most out of their negotiations, including the importance of research and planning ahead.
Three fifths of decision makers in the North West that negotiate suggested that being prepared and doing their homework were the top reasons they were successful.
Philip Scholes, head of npower Business, said: “This research shows that businesses across the UK are reaping the dividends of negotiating their supplier contracts. However, not all firms are entering discussions with their provider, which could prove to be a missed opportunity in the long term. That’s why we launched this campaign – we’d encourage all British businesses to look at their supplier costs, and particularly their annual energy costs, to help improve their bottom line.”
Follow the conversation on twitter @npowerbusiness using the #energytogrow
