MAG awards advertising contract to Primesight

MANCHESTER Airports Group has appointed Primesight to handle its out-of-home advertising contract over a five year term effective from May.

The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year.

Manchester and London Stansted are the third and fourth busiest passenger airports in the UK and the focus of significant investment from MAG.

Primesight chief executive Naren Patel said: “Primesight is delighted to be awarded this contract. MAG has an exciting environment, which is growing in diversity and number of passengers.

“New routes, improved terminal facilities and MAG’s active interest in developing great advertising opportunities will allow us to create more engaging and relevant advertising opportunities in these unique spaces.”

MAG head of advertising Mark Schofield said:“ We are very happy to be working with Primesight to deliver our out-of-home advertising.

“Primesight’s ideas are ambitious and innovative and they have demonstrated to us that they understand how digital is transforming the market for the better. We look forward to further developing new offerings, and further improving our existing ones with Primesight’s expert help.”

Meanwhile, Primesight’s Rubbi-Bhogal Wood is being promoted from business director to head of sales for MAG.

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