People on the move: Rochdale Law Association; every1; Shop Direct

LINDSEY Britland has been elected vice-president of Rochdale Law Association.
Britland, 40, is a partner at Waldron & Schofield in Heywood and specialises in family law and personal injury cases.

She said: “The Rochdale Law Association has important links to The Law Society of England and Wales and is a group of solicitors who live or work in the Rochdale area.

“It provides a voice for members on important legal issues and a forum to discuss common issues.

“We will work hard to forge and strengthen links with the local community and schools.
“We have a working partnership with the Rochdale Sixth Form College, where we are providing work experience this summer for six students.

“I will assist the president to further our initiatives, organise events, voice members’ concerns with government and other legal bodies, attend legal forums and chair meetings.”
Britland, who was born in Rochdale and lives in Heywood, will take over from current president, Richard Mason of Molesworths Bright Clegg in Rochdale, in 2017.

She joined Waldron & Schofield in 1997 on work experience, becoming a trainee three years later.

Waldron & Schofield are part of the McHale & Co group of solicitors and also have offices in Altrincham and Stretford.

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PRESTON-based integrated marketing agency every1 has welcomed Joanna Marshall as its new marketing manager.

She joins the agency with more than 15 years’ marketing experience within a variety of sectors, including construction, manufacturing, professional services and the automotive industry.

Her role will involve extending the agency’s brand presence as a leading results-driven marketing agency within the North West and beyond.

Marshall will also work with the team to build market share within key sectors nationally, including healthcare, property and financial services.

Simon Clayton, managing director of every1, said: “This is a completely new role for our agency and one of our key recent appointments. Joanna’s extensive client-side experience will complement our existing skill set brilliantly. We look forward to taking our agency to the next level regionally and within our identified sectors nationally.”

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SHOP Direct, the UK’s second largest pureplay online retailer, has continued its investment in big data and personalisation by hiring Gael Decoudu as head of data science and digital analytics.

Decoudu, who has more than 10 years’ experience as a leader in analytics and statistics, will lead a team of upwards of 20 people that uses data analytics to uncover actionable insights within ecommerce.

These insights help to improve the end-to-end customer journey – including making it more personalised – across Shop Direct’s Very.co.uk, VeryExclusive.co.uk and Littlewoods.com retail brands, as well as support senior-level decision-making within the company.

Having previously held statistics roles at Lloyds Banking Group and Capital One, Decoudu joins Shop Direct from Vistaprint, where he led a global team as director of data science from the business’ office in Barcelona.

Decoudu, who will be based in Shop Direct’s head office in Liverpool, said: “Shop Direct has quickly become one of the UK’s major ecommerce players, and its ambition in data science and digital analytics is unrivalled.

“The company is using its remote retail heritage as well as new methods in data analytics to understand its customer and improve their experience.”
 
Group deputy CEO Gareth Jones, who has responsibility for customer intelligence at board level at Shop Direct, said: “Using data to understand our customer and our business is one of the most critical success factors for Shop Direct today and in the future, and Gael has outstanding experience in leading teams that use advanced analytics to create commercial advantages.”