Big data specialist opens Texas hub

MANCHESTER-based big data analytics firm Hello Soda has opened a new office in Austin, Texas.

It will help the £3m turnover company, which has a headcount of 25 in Manchester service its growing US client base as well as providing a platform for further expansion.

The team of five in the downtown office, based in Austin’s financial district, will be led by international strategies director Ben Allott who has been part of Hello Soda since its conception three years ago.

Hello Soda’s proposition revolves around PROFILE, its unstructured data analytics platform which enables businesses across a range of sectors to gain meaningful insights from unstructured data, revolutionising the way they work.

PROFILE is utilised to verify ID and detect fraud, asses risk and increase financial inclusion, and to personalise the user experience by delivering insights that traditional data doesn’t cover, helping brands to engage with consumers on a one-to-one level.

The new US office follows Hello Soda’s recent expansion in Manchester, UK, with recruitment already underway for multiple sales roles as well as a new office manager.

With its international headquarters in Manchester and offices in Bangkok, the office launch firmly establishes Hello Soda as a global, 24-hour business.

James Blake, founder and chief executive of Hello Soda, said: “When we started up the business in 2013, we recognised the potential that big data analytics held and knew we could play a pivotal part in the fintech revolution. Now, just three years on, our international presence has been fully cemented and we operate around the globe 24 hours a day.”

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