Land Rover shows off Halewood-made Discovery

LAND ROVER has unveiled its latest Halewood, Merseyside-made Discovery SUV in a major publicity stunt on the eve of the Paris Motor Show.

In a nod to tradition, the company based the event at Packington Hall in Solihull, close to the Land Rover plant and the country estate used to test the vehicle back in the 1940s and 50s.

The new vehicle was unveiled against a backdrop of a massive replica of Tower Bridge made out of Lego; the 13-metre high model breaking the Guinness World Record for the largest Lego structure ever built.

Also at last night’s event were long-term Land Rover Discovery owners Bear Grylls, Sir Ben Ainslie and Zara Phillips.

The new seven seater is the fifth variant of the Discovery family and the first all-new model since 2010.

The seven seat versatility has made the vehicle a family favourite since it was first launched 27 years ago.

As expected, the design is similar to that of the Halewood-produced Discovery Sport, which has proved an instant success since it was launched last year.

Gerry McGovern, Land Rover’s Chief Design Officer, said: “New Discovery redefines the large SUV. Land Rover’s design and engineering teams have revolutionised the Discovery DNA to create a highly desirable, extremely versatile and hugely capable premium SUV.”

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