New PR agency Sugar aiming for sweet taste of success

A NEW PR agency has been launched in Manchester.

Sugar on King Street has been founded by its managing director Pete Davies to provide PR and content marketing support for business-to-business clients.

Sugar launches with six clients including Manchester-based accountants Alexander Knight & Co, law firm Buckworths and specialist property company Inclusion.

Sugar has also been appointed on a pro bono basis for Manchester-based charity Mancunian Way, which was founded in the wake of the 2011 riots to tackle anti-social behaviour in the city.

PR services provided by Sugar include media relations, copywriting and social media management. The agency is also introducing a content studio to create infographics, animation and video for b2b clients.

Davies said: “I’m proud to launch what I know will be a strong offer in a competitive PR agency market in Manchester. I’ve always thought there is room for a specialist b2b PR agency in Manchester that does things a little differently for high-growth companies.

“There’s a wide choice of top PR agencies in Manchester available for clients to choose from. I want Sugar to be in the mix when clients are reviewing their PR activity and looking at improving their media profile and content marketing.

“I’m fortunate to have some incredibly supportive and entrepreneurial clients upon launch and I’m excited about going on a journey with them.

“I want to create more new PR jobs in Manchester and I’m excited about growing the business in the heart of the most creative city in the world.”

Davies, who lives in Altrincham spent 15 years at RMS PR, prior to which he was a senior press officer at Greater Manchester Passenger Transport Executive (GMPTE), now Transport for Greater Manchester.