Acquisition heats things up at Heatrod

A £6m turnover manufacturing and specialist heating company based in Salford has bought a Berkshire rival for an undisclosed sum.

Heatrod Elements, which employs 50 staff and is a member of The Backer Group and part of the global NIBE Group, has acquired thermal process equipment specialist Braude in a move it says will enhance Heatrod’s portfolio of products and strengthen its UK manufacturing base.

Braude, which is based in Sandhurst and employs 20 staff, has particularly specialist expertise when it comes to the heating and cooling of highly corrosive liquids.  

Simon Ellam, managing director at Heatrod Elements, said: “Braude operate in a highly specialised area of heating which is something we don’t have the capacity for at our Salford base.

“They have the ability to not only supply products into particularly harsh environments but also the engineering expertise to help design a complete solution.  We see these capabilities as a very good strategic fit with our own growth in industrial market sectors”.    

With a turnover exceeding £1m and an operating profit of around 10%, the Braude acquisition is supported by strong financial performances.  

The company will continue to run its operations and service customers from its base in Sandhurst, under the Braude name.

David Snoxhill, general manager of Braude, said: “By joining Heatrod Elements we are becoming a member of the wider Backer Group and part of NIBE, which is an exciting development for Braude.  

“It will give us the influential presence and financial backup of a large internationally recognised group, coupled with access to many additional products which will help enhance the Braude range and allow us to grow further.”

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