Time to lose the suit and don the lycra

BUSINESS people are being encouraged to swap their suits for lycra for a 24-hour velodrome cycling relay challenge taking place at Manchester’s National Cycling Centre.

The busiest velodrome in the world with regular riders such as Jason Kenny, Laura Trott and Jody Cundy, Cyclone24 is providing a chance to set a personal record at the iconic venue.

Cyclone24 is currently the UK’s only 24-hour indoor cycling challenge, where riders face the unenviable task of staying awake for 24 hours, battling physical exhaustion and mental fatigue as they take to the track in teams of six.

The event, previously held at the Wales National Velodrome, has seen riders clock up  more than 10,000 miles in the allocated time frame and now the gauntlet has been thrown down to businesses in the North West to see just how far they can cycle in 24 hours.

Steve Sulley, managing director of marketing company Stills – promoting the event – and co-creator, said: “We are delighted to be bringing the Cyclone24 challenge to Manchester, the home of Team GB.

“Teams will have to set goals, plan their strategy, spend time training and then 24 hours together. It’s a fantastic opportunity to invest in a company’s culture, engage employees, network with other businesses and raise some money for good causes.

“We look forward to welcoming the teams to Manchester’s first Cyclone24”.

Since starting just two years ago, Cyclone24 has raised more than £60,000 for charity and seen over 250 riders take part.

All abilities are welcome as track induction sessions are available ahead of the event for those who haven’t ridden the track before.

Businesses and cycling clubs alike are being encouraged to take on the endurance relay, with several local businesses already signed up including Gresham and Faithful & Gould.

The challenge clock starts ticking at midday on Saturday May 26, when 16 teams of six will descend upon the velodrome track. Then follows 24 hours of continuous track relay cycling.

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