JD Sports to double size of flagship store
Sports fashion retailer JD Sports is to upsize its new flagship store of almost 40,000sq ft on Liverpool ONE’s Paradise Street.
Designed in-house, the new JD Sports is twice the size of its existing store and will bring a unique concept to the North West when it opens later this year.
The news comes a day after Bury-based JD announced profits would exceed £200m at its year end on January 28.
To accommodate JD Sports’ increase, Superdry is relocating to Liverpool ONE’s South John Street, where the fashion brand will open a 10,000q ft new store, said the complex’s owner Grosevenor.
JD Sports’ decision to upsize follows a highly successful performance at Liverpool ONE. The new store also reinforces Paradise Street’s position as one of the strongest collections of urban fashion and accessories brands in the UK, with 7Liverpool, Jack Wolfskin and Urban Decay all opening in the last few months.
Miles Dunnett from Grosvenor Europe said: “The significantly larger store reinforces Liverpool ONE’s position as one of the leading retail and leisure destinations in the UK with a line-up of UK and international brands that is second to none.”
Group acquisitions manager at JD Sports, Warren Thompson, added: “Liverpool ONE is a key location for JD so we are very pleased to be opening a new flagship store on Paradise Street.
“The additional space will allow us to create something quite spectacular, combining the very best mix of brands and product lines with an outstanding experience for our customers.”
