Toffees’ deodorant deal is Sure-fire hit

Everton Football Club has signed a partnership with Sure, Unilever’s deodorant brand.

As part of the three-season deal, Everton midfielder Ross Barkley will become a brand ambassador for Sure, and will feature prominently in a promotional campaign planned for the second half of this season.
   
The multi-platform campaign will include analysis of how Everton’s players perform in high pressure moments.

Using the hashtag #NeverMoreSure it will demonstrate that the difference between winning and losing is linked to the ability to perform under pressure, something Ashley Williams and Seamus Coleman discuss in an exclusive piece of video content released on Everton channels.
 
Sure will benefit from a range of partnership assets including stadium advertising, digital content, match tickets and hospitality, access to first team players and a range of ‘money can’t buy’ experiences for Evertonians.
 
Claudio Bellen, senior brand manager of Sure UK & Ireland, said: “We are thrilled to announce our partnership with Everton. We understand both the popularity and the passion associated with football and we think through our #NeverMoreSure campaign we’ve developed a concept which fans will really respond to.

“Aside from our social media content which will be providing unique insights into player performance, we will also be running a number of competitions where Everton fans will be able to win tickets and exclusive experiences. There’s a lot to look forward to, so we can’t wait to get underway.”
 
Everton head of commercial Alan McTavish said: “We are really pleased to welcome Sure to our growing partnership portfolio and to build on our recent high profile announcements by introducing a household name brand like Sure.

“Sure is a brand which values confidence, innovation and a passion for football, and these qualities shine through in the engagement activities they have lined up.

“Everyone at the Club is looking forward to taking part in what we are certain will be an exciting campaign, and a long and successful relationship with Sure.”