TheBusinessDesk.com looks to accentuate the positive

THEBUSINESSDESK.COM today launches a search to find the companies bucking the downturn.

In response to calls from our readers, we are aiming to find and publish positive stories that show how innovative North West companies led by strong entrepreneurs are swimming against the rising tide of bad news.

While we accept that the UK faces its toughest economic outlook in a generation, we also recognise that there are plenty of business people striving to grow their firms despite the downturn and we will look to highlight their stories as uplifting examples of good news.

Chris Barry, editor of TheBusinessDesk.com, said: “While not wishing to underestimate the impact of the current downturn and the effect it is having on company finances and jobs, our users are keen for us to highlight some good business news to shine some light on what has become a relatively gloomy outlook for business.

“Our users have made the point to us that the national media are increasingly focused on the latest corporate victims of the downturn and rarely balance that with anything positive.

“They have liked the positive approach we have taken to stories when we can and given the current climate, would like to see that more than ever.

“We understand that despite the gloom there are some great businesses out there that deserve to have their stories highlighted. Our audience is made up of people in high level roles across the region and they understand that if we all just accept that the outlook is bad and getting worse, then no business will look at opportunities to grow.”

Do you agree with our approach? Is the media too negative or is it just reflecting the reality of the current economic situation. Feel free to add your views below.