IAN Livingstone, the Manchester-born founder of Tomb Raider publisher Eidos, said the business is moving away from purely developing games to generating "interactive entertainment" in partnership with other media companies.

Speaking at publisher EMAP's Media Festival in Manchester yesterday he said the advent of new technology, such as smart phones, and the predominance of social media, meant it was essential to work across several platforms and engage the audience in different ways.

He said: "We're collaborating in ......for the full story register now for free or login below...