North-west consultancy delivers new marketing positioning for logistics company
North-west B2B strategic marketing consultancy, Intermedia has worked with Tuffnells Parcels Express to transform its marketing strategy and develop its brand positioning. Tuffnells’ new focus is on its local service provision – namely, no call centres, no mass sorting hubs and no strangers – highlighted in the new Tuffnells’ website, also created by Intermedia.
With 37 depots and over 900 vehicles Tuffnells Parcels Express is one of the UK’s leading business-to-business distribution specialists. Its national network is trusted by over 4,700 customers, making daily deliveries that are essential to their supply chains. However, the business recognised a need to develop its marketing offering, taking the company away from a sales-led approach and starting a dialogue with existing and lapsed customers as well as new prospects through a series of targeted direct mail campaigns.
Nik Stapleton, Managing Director at Intermedia explained: “The senior team at Tuffnells had the foresight to recognise that although they had a successful business, there was much more that they could do to develop and grow. We worked with them, through a series of workshops across the business to identify the company’s key differentiators and develop a strategic marketing plan to maximise on these.
“The company’s high levels of customer-service and a ‘local’ approach were important areas, so just one of the things we did was incorporate features such as depot locator and account application, along with integration with Tuffnells’ extranet to enable ‘Track and Trace’ into the website development to reflect these approaches.”
Chris Ward, Managing Director at Tuffnells commented: “Intermedia has really helped us to refine our position within the distribution sector. The company’s knowledge of strategic marketing, coupled with its ability to conceptualise, and then deliver what we were trying to achieve was impressive. The projects we have completed to date represent major steps forward for the business and we are already seeing quantifiable results. We are looking forward to continuing to develop on what we have started.”
Intermedia is a B2B strategic marketing consultancy, providing robust business advice, hard hitting print and digital creative campaigns, with production quality that is second to none. Clients include Tuffnells Parcels Express, Boughey Distribution, gap personnel group, Dee Valley Water, and Velcro Brand Fasteners. For further information on how Intermedia can help you, contact Nik Stapleton on 07879 497900 or nstapleton@intermeditms.com.
