JLR continues to drive growth for Tata

GLOBAL sales of Jaguar Land Rover grew by 25% in January compared with the same month last year, latest sales figures show.

The figures, released by parent company Tata Motors, show the West Midlands company sold 20,377 vehicles last month.

Jaguar sold 3,056 cars during the month – an increase of 3% on the same month last year. Stablemate Land Rover sold 17,321 vehicles, up by 30% on January 2010.

The figures underline how popular the marques remain worldwide and are in sharp contrast to sales in the UK , where Land Rover saw a 0.5% increase last month and Jaguar, an 18% decline.

Tata said the global popularity showed little sign of abating. Cumulative sales for JLR during the parent company’s fiscal year are 195,819 – up by 28% on the previous year.

Cumulative sales of Jaguar stand at 46,008 – up 17%, while for Land Rover, the figure is 149,811 – a rise of 32%.

The figures also illustrate why Tata is keen on implementing new product development as quickly as possible.

It has the new Range Rover Evoque due to go on sale later this year, it has just announced details of the most exclusive Range Rover ever while at the other end of the spectrum, plans are thought to be well advanced for an entry level Jaguar saloon to replace the X-Type and which is seen as a real competitor for BMW’s market-leading 3-Series.

There is also speculation Jaguar may be developing a luxury 4×4 crossover vehicle to compliment, rather than compete with Range Rover in the massive North American market where demand for these kinds of vehicles outstrips that of traditional luxury saloons.

The booming sales are also good news for the West Midlands automotive supply chain, which has many firms reliant on orders from JLR for survival.

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