Automotive supplier revs up for growth after acquiring rival’s assets

Andrew Wellings and Roy Cotterill, both of Birchills Automotive

A Black Country automotive supplier has purchased the assets of a former rival in an attempt to boost its own business.

Walsall-based Birchills Automotive supplies exhaust parts and systems to the motor trade.

It has purchased 104 pieces of machinery as part of the liquidation of fellow Walsall-based exhaust systems business Motad, which went under earlier this year.

Birchills said the deal, the terms of which have not been disclosed, would ensure it could expand its service offering within the motorcycle exhaust market.

The purchase includes an array of tooling and jigs for the motorcycle sector.

Andrew Wellings, managing director of Birchills Automotive, said: “We are delighted with the purchase of the machinery assets from Motad. It is a great opportunity for us, as it will expand our motorcycle capabilities even further and our capacity for production has increased.”

Birchills manufactures all products in-house at its base on the Birchills Trading Estate.

Motad, which was based in nearby Leamore, had a huge range of R&D capabilities including 3D CAD, dyno and gas flow equipment. The company produced replacement systems for motorcycles including: Honda, Kawasaki, Suzuki and many more reputable brands.

Mr Wellings said: “We have acquired the motorcycle dyno equipment from Motad as a part of the assets which was great for us. The dyno will allow us to directly compare the improvements for our customer once we install a new motorcycle exhaust for them.

“We have vastly enhanced our service offering to customers following the purchase and it reflects our drive to expand the business as we move forwards in the future.

“We already have an extensive portfolio of customers in the motorcycle sector, but this acquisition will reinforce our commitment to producing the very best motorcycle exhausts available.”

Birchills manufactures special decibel suppressants which fit into sports motorcycle exhausts and which are designed to reduce the sound pressure level dependant on the type of bike and the applications it is used for.

The company has also developed a new range of motorcycle link pipes for most leading manufacturers including: Kawasaki, Suzuki, Honda, Triumph and BMW.

Close