Organic nursery plans expansion after strong first half

Adele Payton and Margaret Bull at Enchanted Day Nursery

A Coventry nursery is set for expansion after enjoying strong growth during the first half of the year.

Enchanted Day Nursery and Holiday Club, the city’s first organic nursery, caters for around 30 children every day and has seen its staffing numbers treble since opening in October.

The growth has enabled the nursery to open its third room.

The nursery, based in a three-floor building in Foleshill, serves organic food, uses organic baby wipes, natural cleaning products and biodegradable nappies – which are included in its fees.

It even has a low-plastic toy policy, with building blocks made of eco-friendly foam rather than plastic. The nursey also focuses on ‘open-ended’ resources – toys that help children to think about what they make, never giving them the finished product.

Directors Adele Payton and Carly Cullen established the nursery after receiving free help and advice from the Coventry and Warwickshire Chamber of Commerce through the Coventry and Warwickshire Business Support Programme.

The nursery has plans to open a fourth room by January 2018.

Margaret Bull, business adviser at the chamber who worked with the two women, said: “Adele and Carly have a great vision for their nursey and it has allowed them to build this unique childcare facility in Coventry.

“The main emphasis was to help them with their marketing strategy, identifying what made them different and focusing on marketing activity that could impact their target market.

“The owners are very determined. They took on board the advice and now the nursery is achieving the financial objectives set out in the business plan and delivering high standards in child care.”

The Coventry and Warwickshire Business Support Programme is funded by the European Regional Development Fund, in partnership with Coventry City Council, Warwickshire County Council and the District and Borough Councils.