Birmingham developer cleared to progress £270m leisure scheme

The North Star site being developed by Seven Capital

Birmingham developer Seven Capital is to progress a £270m mixed-use scheme in Swindon after agreeing a partnership with the local authority.

The company plans to redevelop the town’s North Star Site into a one million sq ft regional leisure destination, making it one of the largest of its kind in the UK.

The plans have won the backing of Swindon Borough Council.

North Star is the latest addition to Seven Capital’s existing £1bn development programme, which includes a mix of large-scale residential, commercial, and mixed use developments, some of which, like North Star, are catalysts for wider regeneration.

Following council clearance to progress North Star, the company said it would get to work on submitting a planning application for the scheme, which will include space for an indoor ski centre, IMAX cinema, bowling alley, a major trampoline centre and hotel complex, along with a mix of bars and restaurants.

The planning application process is likely to take six to nine months to complete, following which Seven Capital will begin work on the development. The scheme is expected to launch by 2021.

John Watkins, Director at Seven Capital said: “This is a long-awaited development for the people of Swindon, and a very exciting project for Seven Capital. Not only will it bring a host of new leisure activities and brands for residents to enjoy, it will also help to attract many more visitors to the area.

“In recent years, Swindon has become increasingly popular with London commuters, the arrival of a multi-million-pound leisure scheme will only serve to build on this and cement the town’s position as a real hotspot.

“At Seven Capital we have a strong track record of delivering large-scale complex regeneration projects and are looking forward to applying our expertise to bring Swindon’s North Star to life.”

Cllr Garry Perkins, Swindon’s cabinet leader for regeneration, added: “This is a landmark development for Swindon and I am delighted we have teamed up with one of the country’s leading property investment companies in Seven Capital to deliver what will ultimately be the UK’s largest leisure destination.”

More than a quarter of a billion pounds will eventually be invested in the site, which is intended to provide a boost to the town’s wider regeneration.

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