Manufacturer to invest £100m in growth ambitions
Müller will invest £100m over the next three years to develop, manufacture and market a “new generation” of yogurts and desserts.
The food manufacturer will upgrade its three sites in Shropshire. Its Telford facility will double in size by 2020, with significant investments also being made at its Market Drayton and Minsterley plants.
Marketing spend will be increase by nearly one-quarter over the next three years to support its growth ambitions in the yogurt and desserts category. It has identified a potential increase of £233m in sales by 2020.
Bergen Merey, managing director of Müller Yogurt & Desserts, expects the “unprecedented level of investment” will mean it can increase the number and volume of products made in Britain with milk from British farmers.
He said: “Müller’s approach in the UK within the yogurt and desserts and milk and ingredients sectors, is to grow our capabilities so that we can reduce the UK’s dependence on imported dairy products, and build a vibrant future for the British dairy industry.”
Its investment will support its Müller-branded and private label products while it will also target parts of the yogurt and dessert market that it currently doesn’t make products for. Müller will also expand the range of Cadbury products it makes, under licence from Mondelez, at its Minsterley site.
