Car firm pledges investment to grow aftersales business
Birmingham-based MG Motor UK has pledged to further grow and invest in its aftersales business after seeing a year of strong sales.
The Chinese-owned company no longer produces cars at its Longbridge base but the site remains the firm’s global technical centre, employing hundreds of people.
The investment pledge was made at the company’s annual aftersales conference, which was held at the Coventry Transport Museum.
While volumes remain small, the company has seen strong growth from a very low base, aided by an expansion of its UK dealer network and a series of new product launches.
Delegates from across its 80-strong dealer network also heard that MG parts sales were up 62% year-on-year, while accessories sales were also maintaining momentum.
As well as celebrating top performing dealers, including Summit Garage in Dudley, Nathaniel MG in Bridgend and Cardiff, Brown & Gammons in Baldock, Apple MG in Gravesend, and Maple Garage in Hull, the conference focused on ongoing training for dealers, including soft skills courses for non-technical staff.
The company also revealed that it is to launch a series of How-To guides for dealers and technicians to manage any MG vehicle issues, as well as introduce a range of new comprehensive training programmes.
It also announced that it will continue with the quarterly campaigns in 2018 to help dealers to upsell accessories. The packs will be grouped into themes, such as Vehicle Protection and Styling Personalisation.
Harvey France, of MG Motor UK, said: “Aftersales is a crucial aspect of our business because keeping our customers happy is key to our success.
“We’re very pleased with our 2017 performance and will be working hard to maintain this strong growth next year and beyond. We’re proud of our professional aftersales teams and we’ll be working closely with every individual to ensure they can access the very best training programmes that will help them to drive the MG brand forward.”
