JLR ad agency expands Birmingham presence with new office deal

One of the office suites within Norfolk House

Jaguar Land Rover’s advertising agency has expanded operations in Birmingham with a lease on more office space.

Spark44 has taken an additional 14,176 sq ft of space on the third floor of Norfolk House, Smallbrook Queensway, which is close to New Street Station and opposite the Bullring shopping centre.

This latest deal takes Spark44’s occupation at Norfolk House up to 32,894 sq ft in total. The global advertising agency first took space at Norfolk House in 2015, following a change in ownership, which saw it expand its relationship with the vehicle manufacturer.

The deal was brokered by Colliers International.

Sam Cooke, Senior Surveyor at Colliers International’s Birmingham Offices team, said: “Spark44’s continuing involvement with Jaguar Land Rover as their flagship client means their Birmingham office is an integral part of the agency’s global network.

“Norfolk House, with its great location close to New Street Station, has served the agency well over the past two years, and as their creative teams develop, taking extra space at Norfolk House was a crucial step to continue their support of Jaguar Land Rover.”

The letting follows the landlord’s recent completion of a £3m comprehensive refurbishment of the building’s void offices (see below), reception and stair core and provides one of the few locations in the city that offers large Grade A single user floor plates.

Marcus Waters, UK Finance Director, Spark44, added: “Norfolk House has met our requirements perfectly since we first took occupation in 2015 and with further recent investment from the building owners, which has since completed a full refurbishment of the building to improve the overall look and feel of the office suites and common areas, we were happy to be able to expand our occupancy within what is a now a more contemporary working environment for our growing Midlands team.”

Cushman & Wakefield and GVA are joint agents for Norfolk House.

Colliers advised Spark44.

One of the office suites within Norfolk House

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