Smaller football clubs will struggle to keep up with digital technology, author says

Stefan Lawrence
Digital technologies are rapidly changing how fans engage with football, and smaller clubs are going to struggle to keep up. This is the gist of a new book by Stefan Lawrence, senior lecturer in Sport and Health at Newman University, titled Digital Football Cultures: Fandom, Identities and Resistance. Lawrence has been studying how rapidly changing digital technologies, such as online trolling, changing viewing habits and the Internet of Things, are affecting the ways people view and engage with football, and the knock-on effect... For the full story register now for free or login below...