US giant ‘considering sale’ of crisp maker

Crisp maker Tyrrells is reported to be back on the shop shelf, just months after it became part of American giant Hershey.

The Herefordshire food business was wrapped up in Hershey’s $1.6bn (£1.2bn) purchase of Amplify, which had itself paid £300m for Tyrrells in 2016.

Although the Hershey deal was only agreed in December, it is reported that the US business is already considering a sale of the £60m-turnover crisp business.

Tyrrells was founded in 2002 by William Chase at Tyrrells Court Farm, Herefordshire.

It has grown through international acquisitions, including Australian business Yarra Valley Snack Foods and German producer Aroma Snacks. It has also diversified its product lines into other snacks, including popcorn, tortilla chips and vegetable crisps.