Ecommerce business Whisks up growth through European acquisition

Nick Holzherr
Whisk, whose founder Nick Holzherr once featured on the Apprentice, has acquired Avocando, a German based competitor, in a strategic move of some significance in the growing grocery e-commerce sector. Whisk is a web and mobile app that combines recipes and online shopping using artificial intelligence that allows users to purchase the ingredients for recipes in a few seconds. Partnering with some of the world's biggest grocery retailers, Whisk works with the leading recipe publishers, and is seen by around 50m people on over 50... For the full story register now for free or login below...
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