Glue sticks with Travis Perkins

Birmingham based specialist design and experience consultancy, Glue Studio, which recently moved to the Innovation Birmingham Campus, is extending its partnership with the new Travis Perkins construction venture called Built/, which provides a drive-thru style service for builders providing competitively priced supplies and a faster way to get materials onto building sites.

Glue provides the Built/ brand with ‘omnichannel experience’ for its customers, by creating a design system that allows the brand to follow a set of guidelines when rolling out their expansion programme, which provides more products in less space as well as easier and quicker despatch of materials to site.

Built/ opened its first branch in Aston in 2017 and is now looking to launch several more West Midlands stores throughout 2018, with the support of Glue Studio.

With the fixed price trade market market forecast to be worth £8bn, Built/Managing Director, Nick Thomas said: ” Built/ is an industry changing in the construction sector, combining a mixture of online, branch and app services. There has never been an easier or quicker way to collect building materials or have them delivered. There’s strong competitor growth, profitability and expansion plans and things such as click and collect have increased our visibility and sales.”

Billy Clarke, the managing director of Glue Studio added: ” We are making giant leaps forward as a consultancy, with the Travis Perkins partnership being absolutely crucial to our growth. We’ve been implementing our expertise in physical and digital branding throughout the partnership, launching elements such as our cookie cutter design system to fit any branch format, and embedding a customer centric approach using design to bridge the gap. These elements have helped to launch the Built/brand  and create an immersive, consistent and thriving business synonymous with speed, ease and efficiency.”