Arenas agree UK first for social group booking

A packed crowd at the Genting Arena
An initiative by the owner of the Genting Arena and Arena Birmingham will let groups buy together but pay separately for the first time. NEC Group Arenas and its ticketing arm The Ticket Factory has developed a social group booking process with Make It Social. It allows an individual to reserve a number of seats together and then issue invitations to friends who can individually pay for their seats. The Ticket Factory's Richard Howle said this functionality, which will initially be availble on selected events, shows the NEC c... For the full story register now for free or login below...