Luxury fashion brands launch boutiques at Bullring

Luxury fashion brands Christian Louboutin and Gucci have both recently opened boutiques within Selfridges at Bullring.

They have opened as the transformation of the store gathers pace ahead of it being completed at the end of the summer, when Selfridges will unveil its refurbished personal shopping suite.

Louboutin within Selfridges at the Bullring

Iain Mitchell, commercial director at Hammerson, said: “This follows the addition of Tiffany and Co, Louis Vuitton, Italian restaurant Fumo and the second-ever Shoe Galleries concept to level four of Selfridges earlier this year.

“These two new additions further cement the Bullring Estate’s position as a key destination for premium brands outside of London.”

Sam Watts, general manager of Selfridges Birmingham, added: “There’s no better luxury destination in the city than Selfridges, Birmingham and we’re excited to add both brands to the roll-call of deluxe collections at Level 4.”