US make-up brand picks Birmingham for first store outside London
Hammerson has announced that US beauty retailer, Morphe Cosmetics, is to open its first store outside of London and second in the UK at the Bullring Estate.
The make-up brand will take a 3,300 sq ft unit on the middle level of the Bullring, alongside leading fashion brands Mango and H&M.
Established in LA in 2008, the US company is recognised by beauty bloggers as the ‘beauty brand created for the creators’.
The product range will be available to customers at the new Bullring store from late autumn 2018.
Iain Mitchell, commercial director at Hammerson, said: “This is another first outside of London for Hammerson, Bullring and Birmingham. The leading US beauty brand fully recognises the value flagship destinations play in developing both brand profile and sales. We are looking forward to working with Morphe to support a highly successful launch.”
Mark Spillman, Morphe regional manager EMEA, added: “We are excited to open our second Morphe UK store at Birmingham’s leading retail destination. Having received an overwhelming response from UK customers ordering our products online, the Bullring is the perfect destination for our loyal customers to visit, experiment, and enjoy the full assortment from our growing brand.”
The news follows the recent opening of the global make-up brand NYX Professional Make-Up,, located on the ground floor of the Bullring. The 1,700 sq ft store opened in June and offers a range of professional beauty products.
