Four-year deal is just the ticket for Wasps

Wasps Netball at the Ricoh Arena

The Los Angeles based ticketing business AXS has entered into a four year deal with Wasps as the exclusive ticketing partner for a range of events at the Ricoh Arena.

AXS technology – which is an identity based digital ticketing platform –  will allow fans to buy tickets and enter the stadium using their mobile devices for the first time. A new ‘Fan Account’ is also being introduced as a new portal that allows anyone buying tickets to create a friends and family group , giving them permission to purchase on their behalf thereby accruing ‘Buzz Points’ , which are loyalty tokens that build up when tickets or merchandising are purchased.

One of the additional features of the AXS service to Wasps is Fansight, a virtual reality seat map which allows fans to choose their seats on line, and see the entire stadium in high definition before tickets are bought.

The AXS managing director for Europe, Rob Byrne said:”This partnership with Wasps is a major landmark as we move to expand our fan-friendly ticketing experience to more venues across the UK. AXS technology puts the fans back at the centre of the experience  – where they should be.”

All this new technology will give Wasps access to much more accurate information about who is actually in attendance at a match via AXS Intelligence which is a dedicated and real-time platform providing Wasps with detailed analytics and data surrounding ticket purchases.

Stuart Cain, managing director at Wasps, said: “Having the right ticketing solutions in place is crucial regardless of the event. We need to make it intuitive to book a ticket and we have worked closely with AXS to come up with an enhanced on line experience that beats anything else we have seen in the market. We look forward to building a long-term relationship with them.”

Wasps’ deal with AXS also includes netball, concerts and exhibitions at the Ricoh Arena as well as rugby.

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