Tesco reveals opening dates for Jack’s stores
Tesco has revealed the launch dates for its Jack’s stores in Rubery and Castle Bromwich.
Rubery will open at 8am on 18th October and Castle Bromwich will follow shortly after at 8am on 1st November.
The stores are named after Tesco’s founder Jack Cohen, who in 1919 started selling armed forces surplus stock from his market stall in Well Street, Hackney.
Tesco said: “With £30 demob money and an intuition for what customers needed, Jack built a business famed for making food available to everyone at a time when many families simply couldn’t afford the food sold in shops.
“The launch of Jack’s is part of Tesco’s centenary, “Celebrating 100 Years of Great Value”.
Dave Lewis, Tesco Group chief executive, said: “Jack Cohen championed value for customers and changed the face of British shopping. He’s an inspiration for all of us and that same spirit still drives Tesco now.
“It’s fitting that we mark the beginning of Tesco’s celebration of 100 Years of Great Value by launching a new brand, and stores bearing his name: Jack’s. Great tasting food at the lowest possible prices with 8 out of 10 products grown, reared or made in Britain.”
The new stores will both also take part in Tesco’s Community Food Connection scheme. Working with UK food redistribution charity FareShare, it will ensure any unsold food safe for human consumption is offered to local charities and community groups for free at the end of the day.
