Retailer H&M brings Arket brand to the Bullring

H&M Group’s latest fashion offer Arket has opened its first store in the West Midlands at Birmingham’s Bullring.

Arket’s 13,000 sq ft regional flagship store is located on Bullring’s upper level and features the brand’s full men, women, children and lifestyle collections, as well as a café promoting fresh, seasonal and sustainable Nordic recipes.

Arket adds to Hammerson’s track record of supporting new brand roll-outs across the UK, including German fashion group, HUGO BOSS, which launched its first HUGO store outside of London and second in the UK at Bullring earlier this month.

NYX Professional Make Up opened its first standalone store in the West Midlands earlier in the year and Morphe Cosmetics, the US make-up brand, will shortly open its first store outside London and second in the UK.

Iain Mitchell, commercial director at Hammerson, said: “It is a significant achievement for Bullring, as well as Birmingham, that Arket selected the centre for continued expansion across the UK. With the recent addition of HUGO and NYX and Morphe coming soon, Arket is a fantastic flagship addition to our leading aspirational fashion line-up. I am confident the unique offer will be extremely popular with our shoppers.”