Sales surge sees developer fast track Snow Hill Wharf units

The firm behind one of Birmingham’s newest residential developments is set to fast track the release of an additional 133 homes to market after selling 94% of its first round of apartments.

St Joseph, part of FTSE 100 property developer Berkeley Group, launched Snow Hill Wharf in August, releasing 159 one, two and three bed units from The Barker and The Lancaster – two of five buildings at its canal-side site.

In response to the demand, it has brought forward its UK market launch for the second phase to 24 November, with a weekend of launch events.

The latest apartments will be located in Snow Hill Wharf’s The Fazeley and The Colmore buildings.

Richard Starkey, managing director at St Joseph, said: “The sales success of Snow Hill Wharf’s first phase fundamentally underpins Birmingham City Council’s commitment that St Joseph developments create communities. It’s about people, identity, amenity and atmosphere. We identified the strength in demand for high quality homes from the Birmingham market and leveraged this by bringing a new standard of residential development to the city.

“That being said, the exceptionally high demand for this quality waterside scheme exceeded our expectations – with the development’s community focused design and amenities offering a real point of difference in the market. Our team has been working to pull forward more homes for sale in response to buyer appetite for St Joseph and Berkeley Group’s quality offering.”
Located in the city’s Gun Quarter, an area mapped out for residential regeneration in Birmingham City Council’s Snow Hill Masterplan, Snow Hill Wharf will consist of a total of 404 apartments.

It is estimated that the development will attract more than 700 residents, bringing in an additional £5m annual expenditure to generate growth and prosperity the local economy in the process.

St Joseph is building on current momentum and has already announced the purchase of its second site in Birmingham – a £200m mixed-use development called Eastside Locks.