Businesses back Bags for Brummies campaign
A string of businesses and organisations have all pledged their support for Birmingham’s Bags for Brummies campaign, which collects supplies for those sleeping on the streets in the winter months.
Since the campaign started, organiser LoveBrum said it has seen thousands of donations from across the city, including sponsorship from M6toll and Gymshark.
Zellig, Solihull Fire Station and Sweetmeat Inc. have also offered their support by becoming donation stations throughout the campaign, while Mobile People.Powered.Logistics has provided hours of on-the-ground support, collecting and transporting the donations.
LoveBrum’s executive director Paul Mitchell said: “I am delighted with the amount of support we have had this year for our Bags for Brummies campaign. It’s great to see not only residents of the city, but also businesses both big and small getting involved and donating what they can. The response has been huge, and we couldn’t be happier with all the donations we have been given. The winter months are extremely tough for those living on the streets and we hope that these bags can help alleviate that struggle, even slightly, for people in that situation.”
Maxine Estevez of M6toll added: “We were honoured to be asked to support this worthy campaign, as part of our year-long partnership with LoveBrum. Some of our team will be volunteering to help pack the Bags for Brummies and we hope they bring real comfort to those in need at Christmas.”
The bags will be handed out at homeless charity Let’s Feed Brum’s Christmas dinner hosted at St. Phillips Cathedral on 22 December.
Gymshark has covered the cost of the dinner, which last year saw 270 people enjoy the event and receive their gifts from LoveBrum.
