Private equity backed photochemical etching firm gears up for global growth with re-brand

Birmingham-based Precision Micro, one of Europe’s leading photochemical etching companies, has rebranded following its recent management buyout (MBO) backed by private equity firm LDC.

LDC backed the buyout from global aerospace, defence and energy group Meggitt PLC in April.

The company said its new image will reflect the role that the business’ technology plays in creating a “better today”, enabling customers to make medical devices used in life-saving operations, components used in more fuel efficient and cleaner vehicles, and the manufacture of computer chips that facilitate modern-day communication.

Precision Micro produces more than 50 million precision metal components annually from the company’s state-of-the-art processing facility in Birmingham. The firm’s client list includes global names across a wide range of high-tech engineering sectors.

Ian McMurray, managing director of Precision Micro, said: “Following the management buyout from Meggitt earlier this year, we wanted to give the business a refreshed identity to reflect the next phase of our growth journey, and the rebrand will help us continue to pave the way as a market leader in our field with a new purpose.

“The ‘Better Today’ message reflects the vital role our components play in improving the daily lives of people around us, whether that’s someone’s life being saved in an operation to creating cleaner cities. It also reflects the commitment of the Precision Micro team from the shop floor to senior managers — to exceed customer expectations, not waiting until tomorrow to get the job done.”

Since 2002, the company has seen exponential growth, and now has offices in Germany and the Netherlands in addition to its UK headquarters.

The investment from LDC will enable Precision Micro to bolster its processing capabilities, manufacturing capacity and develop new product innovation.

Precision Micro partnered with Birmingham-based marketing agency Wyatt International for its rebrand.

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