Trio of account wins boosts agency’s presence in travel and leisure sector

A trio contract wins have delivered a £1.2m travel boost to Birmingham advertising agency M3.

M3, which also has offices in Wolverhampton and Oxford Circus in London, has been appointed to support the expansion of Affordable Car Hire, Solos Holidays and Long Travel.

The company will use its expertise in online and offline advertising, digital marketing, creative communications and acquisition marketing to help the three brands strengthen their existing customer bases and diversify into new products and locations.

News of the contract haul comes just two months after the agency appointed travel expert John Donnelly as non-executive director.

Nick Lovett, managing director at M3, said: “We’re starting to build a very strong relationship in the travel and leisure sector.

“Campaigns we’ve run for Aria Resorts, Co-op Travel, Marston’s Inns and Solmar Villas have really resonated with the sector and we’re delighted to welcome three great travel brands in Affordable Car Hire, Solos Holidays and Long Travel to the family.”

He added: “The appointment of John Donnelly is also really paying off. His influence in the industry is second to none and this, when combined with our advertising, communications and marketing expertise, is proving a very successful formula.”

M3 employs a mix of creative, account management, digital specialists and media planners amongst its 35-strong team.