The Ticket Factory races ahead with British Athletics deal
The Ticket Factory has been announced as British Athletics’ official ticketing supplier for the next three years.
A long-standing provider of ticketing services to some of the biggest sporting events, concerts and festivals in the UK, The Ticket Factory has been appointed on a three-year multi-event deal working across British Athletics’ TV Event series.
Tasked with handling the sales of in excess of 150,000 tickets each year, the first event that The Ticket Factory will service will be the Müller Anniversary Games (20 & 21 July), held at the London Stadium, with tickets due to go on sale later this month.
Director of ticketing for The Ticket Factory, Richard Howle, said: “We are thrilled to be working with British Athletics and proud to be supporting the best of British sporting talent. The Ticket Factory prides itself on delivering excellence to its clients and customers and is looking forward to helping British Athletics connect with more fans to create unforgettable memories at some of the most prestigious sporting events.
“As part of that commitment, we will be supporting British Athletics to provide customers with access requirements even better access to athletics by making it easy to book tickets online that are relevant to their needs. Any customer with an Access Card, which independently and confidentially verifies fans access requirements can link their card to their Ticket Factory account, offering discretion and peace of mind that their requirements will be catered for.”
UK Athletics major events director, Cherry Alexander, added: “We’re delighted to be working with The Ticket Factory across our major event series for the next three years.
“During a detailed tender process, The Ticket Factory clearly demonstrated their commitment to delivering excellent service to our fans, something which is at the core of our major events strategy. Fans will also benefit from paying no admin or transaction fees through this new partnership.
“As well as providing ticketing services, The Ticket Factory will also join the British Athletics’ sponsor family and will be directly engaging with fans at events, with the first event under the new partnership being our showpiece event in the Muller Anniversary Games.”
