Students launch scannable trainer and clothing brand

Andrei Iordan and Svetoslav Lichev
Two CU Coventry students have launched a hi-tech trainer and clothing brand which incorporates blockchain technology. Andrei Iordan and Svetoslav Lichev founded their brand Exzite while studying the same marketing degree. The trainers and clothes will incorporate blockchain technology from a company called ReCheck, enabling wearers to scan their trainers and clothes using ReCheck’s smartphone app, which proves their authenticity and identifies each item as being unique. Iordan said: “All of our products will use this tech... You can carry on reading TheBusinessDesk.com for free, but you have reached the maximum number of pages an unregistered user can view. To register for an account, click here or login below...
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