Design and fit-out specialists choose central Birmingham to expand operation

Area, a leading European workplace design and fit-out specialist, is expanding its UK operation by opening an office base in Birmingham.

The move to Great Charles Street, it said, comes on the back of a series of successful projects in the region and builds on strong relationships with local clients such as Mills & Reeve (pictured), Zurich, Legal & General, Jaguar Land Rover, KPMG, Handelsbanken, Aviva, Grant Thornton and Deloitte.

“Birmingham and the West Midlands are regarded by economists and businesses alike as one of the most promising places in Britain to invest and grow, which creates opportunities for the commercial property market,” it added.

Since its formation in 2000, Area has delivered thousands of workplace projects across the UK and Europe. It attributes its success on forging long-term relationships with its clients and looking after their property portfolios with 60% of its business coming through repeat contracts.

Andrew Harris, Regional Director for the West Midlands said: “When setting out on this venture I have often been asked ‘why Birmingham?’ and my response has been: The West Midlands has presented an amazing opportunity since working in this region for the past five years. In that time, Birmingham has become a “home from home” for me.”

Area collaborates with project managers, architects, interior designers and property professionals to create workplaces that are all about user experience.

Nicola Hewitt, Commercial Director at the West Midlands Growth Company, said: “Area’s decision to launch a new office in Birmingham – its first UK base outside of the South East region – is testament to the region’s fast-growing business, professional and financial services sector.”

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