Advertising agency’s partnership to generate £2.5m sales

Caption for Pics: SDI Displays (L3): (l-r) Stuart Tilley (SDI), Glen Pawson, Nick Lovett (both M3), Ian Wright, Matt Evans and Ashley Parr (all SDI)

M3, which has offices in Birmingham, Wolverhampton and London, has signed a strategic collaboration with point-of-sale and visual merchandising display specialists SDI.

The full-service advertising agency, whose clients include Marston’s, F1 Autocentres and Harley Davidson, says the partnership will boost its sales potential and transform the way retailers and brands deliver the best possible customer experience.

The deal will give the company’s clients a single point of contact for all of their POS systems and display work, from the initial design and marketing planning to the manufacture, install and digital disruption that will drive traffic and improved sales.

Through the partnership ten jobs are expected to be created across the two businesses and £2.5m of new sales generated.

“It’s a partnership that makes perfect sense; we’re pretty much fusing together the best of the advertising, marketing and digital world with experts in point of sale and retail displays,” said Nick Lovett, Managing Director of M3.

“What would normally happen is that the retailer or brand would use one, two or even three agencies to come up with the plan and the idea, then attempt to bring in a display specialist to try to make it happen. As many people in the sector will tell you, this can lead to a lot of failed dreams and expensive mistakes.”

SDI, whose clients include Dior, Harrods, Marks & Spencer and Tesco, employs over 100 people and is on course for £13m sales

It operates from a 75,000 sq ft design and manufacturing facility in Loughborough that offers in-house joinery services, metal and acrylic fabrication.

ROKiT, a new player in the 3D smartphones marketplace, is the first company to sign up to the new offer and has appointed M3 and SDI to look after the fit-out and digital engagement strategy for the first of many retail outlets.

Matt Evans, Retail Sales Director at SDI, commented: “We are really excited with this collaboration and believe it gives us a natural partner to help us move our business to the next level.

“Both companies thrive on creativity; we deliver it through the latest techniques, finishes and the technology we build into our displays and visual merchandise, whereas M3 and its team of specialists can provide the digital disruption.”

Recent investment has also seen SDI respond to retail requirements by creating a dedicated factory in Essex for the refurbishment and manufacture of bespoke mannequins.

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