Birmingham AI entrepreneur appointed CTO of Sidetrade Group

Mark Sheldon

AI platform Sidetrade has appointed the founder of a Birmingham-based company it acquired in 2016 as its chief technology officer.

In November 2016, Sidetrade, which has 1,500 corporate customers in 80 countries, and over 250,000 users worldwide and uses AI to analyse and improve customer relationships, acquired BrightTarget, a specialist in the field of machine learning applied to predicting and growing revenue from existing B2B customers.

Co-founder of BrightTarget, Mark Sheldon became the technical director of its product line, now an essential component of Sidetrade’s sales and marketing AI platform. He contributed to its integration into Sidetrade’s overall offer and supervised its development from the Birmingham office.

A major contributor to technical convergence at Sidetrade over the last two years, Sheldon is now responsible for supporting the group’s growth with an ambitious global R&D strategy.

“Our main challenges are now to converge our three product lines and to make our organization even more agile. We must become more scalable and plan ahead for international expansion”, said Sheldon. “I am convinced that the technical excellence and desire to drive innovation within our teams, will both serve Sidetrade’s strategic vision and our customers’ specific business needs.”

“Beyond his proven technical and managerial skills in R&D, Mark is a true entrepreneur. Focused on innovation and pragmatism, he pursues a product vision which perfectly meets market expectations. It’s a pleasure to welcome him to Sidetrade’s executive committee”, said Olivier Novasque, CEO of Sidetrade.

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