New business Vision needed for Warwickshire town

A NEW lobbying group has been launched in a Warwickshire town in a bid to boost business and tourism.

Denys Shortt, chief executive of Stratford health and beauty products business DCS, has teamed up with other key figures and bodies to form ‘Stratford Vision’.

Supported by the town’s MP Nadhim Zahawi, the group comprises
Vikki Heywood, executive director of the Royal Shakespeare Company, Will Hanrahan of FirstlookTV and Dr Diana Owen of the Shakespeare Birthplace Trust.

Also on board are senior members of Stratford District Council, lobby groups Stratford Society and Stratforward, and Coventry Airport owner Sir Peter Rigby.

Mr Shortt, who also chairs Coventry and Warwickshire Local Enterprise Partnership, said: “We need a group of re-founding mothers and fathers to shape a vision for what is the jewel in the crown of south Warwickshire.

“It has long been acknowledged that our transport system, tourism strategy, housing provision and plans for growth within the district need to be improved and with a sense of urgency.

“But cash shortages, competing interests and a lack of real, agreed clarity about what we need and want has slowed down the community’s achievements.

“Stratford Vision intends to apply business methods to make change happen.”

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