Birmingham Post ‘Lite’ will fight free rival

TRINITY MIRROR is to launch the 'Birmingham Post Lite', a free version of its flagship title to combat the Birmingham Press, a new rival to be published by newspaper entrepreneur Chris Bullivant.

The title will be launched next Thursday (April 22), the day before the proposed Bullivant launch, and is intended to go head-to-head with the Press in the battle to secure advertising from the city’s mid-market estate agents. It will be distributed to 18,000 homes in upscale areas such as Sutton Coldfield, Solihull, Harbo... For the full story register now for free or login below...